Happy Egg asked Thinkingbox to create a content strategy for the launch of their new brand statement, “Always Choose Happy.” I’m truly thankful to have been a part of this project, assisting in strategy, UI/UX, design, art direction, and motion graphics.

Egg yolks are simultaneously amorphous in motion and somehow uniquely recognizable. Recreating this visual effect for Happy Egg was a challenge. Working closely with the ultra talented development crew at Thinkingbox, we were able to reproduce the “look and feel” of a nutritious, delicious egg yolk.

After the launch of Happy Egg, the site went on to receive many awards including Awwwards Site of the Day, CSS Design Awards, and the Webby Awards.