Happy Egg

Happy Egg asked Thinkingbox to create a content strategy for the launch of their new brand statement, “Always Choose Happy.” I’m truly thankful to have been a part of this project, assisting in strategy, UI/UX, design, art direction, and motion graphics.

Egg yolks are simultaneously amorphous in motion and somehow uniquely recognizable. Recreating this visual effect for Happy Egg was a challenge. Working closely with the ultra talented development crew at Thinkingbox, we were able to reproduce the “look and feel” of a nutritious, delicious egg yolk.

After the launch of Happy Egg, the site went on to receive many awards including Awwwards Site of the Day, CSS Design Awards, and the Webby Awards.


Happy Egg