Happy Egg • Digital / Illustration
Always Choose Happy
Content strategy for the launch of Happy Egg’s new brand statement, “Always Choose Happy.”
Happy Egg hero image
My role...
Egg yolks are simultaneously amorphous in motion and somehow uniquely recognizable. Recreating this visual effect for Happy Egg was a challenge. Working closely with the ultra talented development crew at Thinkingbox, we were able to reproduce the “look and feel” of a nutritious, delicious egg yolk.
Happy Egg main image
Happy Egg image
Happy Egg image
Happy Egg image
Happy Egg image
Happy Egg image
Happy Egg image
Happy Egg image
Happy Egg image
Happy Egg image
The outcome...
After the launch of Happy Egg, the site went on to receive many awards including Awwwards Site of the Day, CSS Design Awards, and the Webby Awards.
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